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News &
Media
Mobile
Enabled Social Community "Mobloco.com"
Launches Mobile Alert
Service in BETA on the Heels of NBA
All-Star |
FOR
IMMEDIATE RELEASE
Mobile Enabled Social Community
“Mobloco.com” Launches
Mobile Alert Service in BETA on the
Heels of NBA All-Star
Atlanta Based African-American
Tech-Firm revolutionizes mobile
connectivity landscape with
Mobloco.com, a mobile social
connections service that provides
up-to-the-minute alerts about social
happenings, cool events and other
entertainment activities based on
user location, lifestyle,
interests and preferences set up for
their mobile phone.
Atlanta, Georgia (January 19, 2007)
- The first localized, mobile
community that allows consumers to
RSVP, tag and post events, send and
received text messages, create
mobile profiles and connect people
to the social scene in
their local area, recently launched
on the heels of NBA All-Star.
The consumer-generated content-based
site provides a platform for finding
or publicizing a variety of events,
both local and remote which are
viewable online and on
internet-enabled mobile devices.
With online expanded search
capabilities and interactive
mapping, consumers are able to add
their own listings that are attached
to their official Mobloco profile,
along with any supporting
information, such as event
descriptions, dates of events,
photos/flyers and venues where they
take place. Additionally, consumers
of the free community are able to
create alerts to receive
notifications on their mobile
devices of when events are happening
based on the preferences that they
specify.
“We’ve been working diligently over
the past several years on mobile
applications. We felt that taking a
chance to get ahead of the curve
would yield to be highly effective
for a generation of users that can’t
leave home without their PDA or
cellular phone.” said the 27
year-old, Co-Founder and
Director of Technology, Leo Larkpor.
“While you can view other people
profiles and make contact, we’re not
trying to be a MySpace. We are more
focused on the mobility of our
product and delivering solid results
for staying connected on-the-go to
people and happenings in any US
local area and eventually globally”
included Sonja
Williams, Co-Founder and Application
Developer. Williams, also head of
interactive marketing and web
development agency ShockTheory, is
credited for the development of
ScreamTour.com which experienced
over 250,000 unique youth
registrations online for the largest
urban musical tour in history.
ShockTheory clients have included
the Recording Academy, Schiefflin
and Somerset - home of brands such
as
Tanquery and Hennessey, and Ford
Motor Company.
In a series of brand awareness
campaigns, Mobloco.com has teamed up
with 3-year old AllStarWeek.com in a
co-branded strategy that includes
listing all events taking place off
the court during the week-long
celebrations surrounding NBA
All-Star in Las Vegas, Nevada for
2007. For the upcoming celebrations,
consumers can view AllStarWeek’s
Mobloco mobile site at m.mobloco.com
or setup specific alerts for these
events.
About Mobloco.com
Mobloco.com is a mobile-enabled
social community that gives
consumers the ability to RSVP, tag
and post events that are viewable on
any internet-enabled mobile device.
The site connects consumers by
allowing them to also create and
send text messages to approved
friends, create event-driven alerts,
view profiles, and search for people
or
happenings based on their
geographical location or user
specified search criteria.
About AllStarWeek.com
AllStarWeek.com (www.allstarweek.com)
provides up-to-the-minute news about
events taking place surrounding the
acclaimed NBA All-Star and NFL Super
Bowl games. To date, AllStarWeek.com
has received more than 1.5 million
visitors per season and has welcomed
classic brands and advertisers such
as Shieffelin & Somerset importers
of brands such as Hennessy and
Tanqueray. In addition to keeping
the portal current in the midst of
changes, sending alerts and other
gossip to its registered users, the
company generates creative
ecampaigns and distributes online
entertainment guides complete with
inside information on all events
listed
on the portal. |
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